Every lead from your website, forms and chat, saved as a contact

Fabiana captures leads from forms on your website, the website chat, Typeform, email and your own systems through the API, and saves each one as a contact with where it came from and the consent it gave. If the person is already a contact, it updates them instead of creating a duplicate, and then Fabiana scores the lead, an assignment rule gives it to the right person and the follow-up starts on its own.

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Try it

An interactive example with a fictional business. Click around.

Leads

Views: 412
Submissions: 38
Conversion: 9.2%

What happened

Send the form, write in the chat or call the API to see the lead arrive.

Recent leads

Lucía Gómezlucia@example.com · Owner: MartaWebsite formHot
Tom Beckertom@example.com · Owner: LucaWebsite chatWarm
Marco Bianchimarco@example.com · Owner: LucaAPICold

How it works

The lead arrives from anywhere
A form on your website, a message in the chat, a Typeform, an email or a call from your own systems. It all lands in the same place.
It becomes one contact
Name, email, phone, answers, source and consent are saved on the contact. Same email or phone as someone you already have? The contact is updated, not duplicated.
Fabiana gets it moving
She reads what they asked, scores the lead and saves the details. An assignment rule picks the owner, and a sequence of emails can start right away.

Recorded from the interactive example above, with a fictional dive school.

Read the transcript

A visitor fills in a form on your website, and ticks the box for offers. It becomes a contact, with where it came from, the consent and a lead score with the reason. An assignment rule gives it to the right person, with a task, and the welcome emails start. The same email again? The contact is updated, never duplicated. Leads from the website chat and from your own systems, through the API, arrive the same way.

Everything included

Where leads come from

Forms you build, embedded on your website or shared as a link
Website chat, where Fabiana asks what the business needs to know
Typeform responses
Email, with Gmail and Outlook, and every channel in the inbox
Your own systems, through the API and events
Import from CSV

Forms

Text, email, phone, choice, checkbox and hidden fields
Each field saved on the contact, as a tag or as a custom field
Hidden fields to know which campaign or page the lead came from
An optional marketing consent box, saved with the date and the form
Your own thank-you message or a page to send them to
Views and submissions for each form
A hidden trap field and rate limits against spam bots

What happens next

One contact per person, matched by email or phone
The lead source on every contact
Every form submission read by Fabiana as a conversation in the inbox
Lead score (cold, warm, hot) with the reason
Assignment rules that give each lead to the right person
Tasks for the team when someone needs to act
A sequence of emails that starts from the form

Connected

Automations when a contact is created, a tag is added or a score goes up
Webhooks when a contact or a lead is created
Sync with HubSpot or Salesforce
API keys for your own website or booking system

Questions

Can I put a Fabiana form on my own website?

Yes. You build the form in Fabiana and embed it on any page of your website, or share it as a link. Every submission is saved as a contact.

What if the same person fills in the form twice?

If the email or phone matches a contact you already have, that contact is updated with the new answers and tags. No duplicate is created.

How do I know where each lead came from?

Every contact keeps its lead source, such as the form, the website chat or the API. Hidden fields in a form can also add the campaign or the page as a tag.

Can I connect the leads from my own systems?

Yes. With an API key, your website or booking system can create contacts and send events, and webhooks tell your other tools when a contact or a lead is created.