Message templates for WhatsApp and Instagram, and email templates
10 min
Message templates let you write to someone on WhatsApp after 24 hours. Email templates give campaigns, sequences and automations your design.
Step 1 of 7
Create a message template
Grow → Templates → Message Templates. Pick the assistant in Bot: it needs an active WhatsApp or Instagram connection, otherwise New template stays greyed out. Click New template and fill the name (e.g. booking_followup_en), language, category (Utility, Marketing or Authentication), channel and body, then Create template.
Good to know
When the name is missing
In email templates, when the contact has no name, {{name}} and {{first_name}} are left out with the comma after them, so “Hi {{first_name}},” becomes “Hi,”.
Plans
Email templates come with campaigns, on the Pro and Business plans. Message templates are available on every plan.
Next guides
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